| 000 | 00508nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 100 | _aShuai Yang | ||
| 245 | _aBrand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? | ||
| 245 | _cShuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr. | ||
| 260 | _bJournal of Marketing Management | ||
| 260 | _c2016 | ||
| 300 | _a32:5-6,Pages: 526-557 | ||
| 500 | _aMay | ||
| 650 | _xMarketing. | ||
| 999 |
_c315932 _d315932 |
||