| 000 | 00450nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 100 | _aLisa O’Malley | ||
| 245 | _aAcademy of Marketing conference 2015 – the magic of marketing | ||
| 245 | _cLisa O’Malley, Maria Lichrou & Maurice Patterson | ||
| 260 | _bJournal of Marketing Management | ||
| 260 | _c2016 | ||
| 300 | _a32:9-10,Pages: 807-810 | ||
| 500 | _aAugust | ||
| 650 | _xMarketing. | ||
| 999 |
_c315930 _d315930 |
||