000 | 00482nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 170224s9999 xx 000 0 und d | ||
100 | _aAna Javornik | ||
245 | _a‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications | ||
245 | _cAna Javornik | ||
260 | _bJournal of Marketing Management | ||
260 | _c2016 | ||
300 | _a32:9-10, Pages: 987-1011 | ||
500 | _aAugust | ||
650 | _xMarketing. | ||
999 |
_c315928 _d315928 |