000 00602nam a2200145Ia 4500
008 170221s9999 xx 000 0 und d
100 _aAlla A. Timofeeva
245 _aFeatures of the Implementation of Integrated Marketing Communications: Resistance to Change
245 _cAlla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova
260 _bInternational Review of Management and Marketing
260 _c2012
300 _a1 : 3
650 _xMarketing.
856 _uhttp://www.econjournals.com/index.php/irmm/issue/view/70
999 _c313957
_d313957