000 | 00602nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 170221s9999 xx 000 0 und d | ||
100 | _aAlla A. Timofeeva | ||
245 | _aFeatures of the Implementation of Integrated Marketing Communications: Resistance to Change | ||
245 | _cAlla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova | ||
260 | _bInternational Review of Management and Marketing | ||
260 | _c2012 | ||
300 | _a1 : 3 | ||
650 | _xMarketing. | ||
856 | _uhttp://www.econjournals.com/index.php/irmm/issue/view/70 | ||
999 |
_c313957 _d313957 |