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100 _aRobert J. Lahm
245 4 _aThe small business promotional mix: Complex choices abound between traditional and social media
245 _cRobert J. Lahm, Jr., Western Carolina University; Charles R. B. Stowe, Lander University.
260 _bJournal of Management and Marketing Research
260 _c2015
300 _a6 : 2
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/152140.pdf
999 _c313651
_d313651