000 00590nam a2200145Ia 4500
008 170221s9999 xx 000 0 und d
100 _aR. Nicholas Gerlich
245 4 _aThe Reading Motives Scale: a confirmatory factor analysis with marketing applications
245 _cR. Nicholas Gerlich, West Texas A&M University; Kristina Drumheller, West Texas A&M University; Marc Sollosy, West Texas A&M University.
260 _bJournal of Management and Marketing Research
260 _c2015
300 _a4 : 5
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/111058.pdf
999 _c313632
_d313632