| 000 | 00474nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 100 | _aBettina Lis | ||
| 245 | _aDeterminants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook | ||
| 245 | _cBettina Lis, Jonathan Schulz | ||
| 260 | _bOnline Journal of Communication and Media Technologies | ||
| 650 | _xCommunication | ||
| 650 | _xMedia Arts | ||
| 856 | _uhttp://www.ojcmt.net/ | ||
| 999 |
_c312858 _d312858 |
||