000 00463nam a2200145Ia 4500
008 170221s9999 xx 000 0 und d
100 _aSebastian Kot
245 _aReal Value of Advertising Value Equivalent in Sport Sponsorship
245 _cSebastian Kot, MichaƂ Kucharski
260 _bInternational Review of Management and Marketing
260 _c2016
300 _a15 :
650 _xMarketing.
856 _uhttp://www.econjournals.com/index.php/irmm
999 _c311843
_d311843