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100 _aJohn C. Gardner
245 _aUsing Coke-Cola and Pepsico to demonstrate Optimal Capital Structure Theory
245 _cJohn C. Gardner, University of New Orleans; Carl B. McGowan, Jr., Norfolk State University; Susan E. Moeller, Eastern Michigan University.
260 _bJournal of Management and Marketing Research
260 _c2016
300 _a15 : 12
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131551.pdf
999 _c311780
_d311780