000 00542nam a2200145Ia 4500
008 170221s9999 xx 000 0 und d
100 _aCaroline Pinson
245 4 _aThe Church of Mac: exploratory examination on the loyalty of Apple customers
245 _cCaroline Pinson, University of South Carolina; Deborah J. C. Brosdahl, University of South Carolina.
260 _bJournal of Management and Marketing Research
260 _c2012
300 _a10 : 3
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131651.pdf
999 _c311672
_d311672