| 000 | 00493nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 100 | _aNagasimha Balakrishna Kanagal | ||
| 245 | _aPromotions as market transactions | ||
| 245 | _cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India. | ||
| 260 | _bJournal of Management and Marketing Research | ||
| 260 | _c2014 | ||
| 300 | _a14 : 2 | ||
| 650 | _xBusiness | ||
| 856 | _uhttp://www.aabri.com/manuscripts/131510.pdf | ||
| 999 |
_c311586 _d311586 |
||