| 000 | 00530nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 100 | _aKanagal, Nagasimha Balakrishna | ||
| 245 | _aConceptualizing objective setting and metrics in marketing strategy | ||
| 245 | _cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India. | ||
| 260 | _bJournal of Management and Marketing Research | ||
| 260 | _c2012 | ||
| 300 | _a32 : 10 | ||
| 650 | _xBusiness | ||
| 856 | _uhttp://www.aabri.com/manuscripts/141925.pdf | ||
| 999 |
_c311297 _d311297 |
||