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100 _aEdmondson, Diane R.
245 2 _aA model of relevant antecedents and outcome variables for cause-related marketing
245 _cDiane R. Edmondson, Middle Tennessee State University; Barbara A. Lafferty, University of South Florida.
260 _bJournal of Management and Marketing Research
260 _c2012
300 _a32 : 2
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131549.pdf
999 _c311174
_d311174