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100 _aDoss, Samuel K.
245 _a“Spreading the good word”: toward an understanding of brand evangelism
245 _cSamuel K. Doss, Florida Institute of Technology.
260 _bJournal of Management and Marketing Research
260 _c2013
300 _a33 : 18
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131678.pdf
999 _c311161
_d311161