000 00539nam a2200157Ia 4500
008 170221s9999 xx 000 0 und d
100 _aEunseon Kwon
245 _aProduct Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
245 _cEunseon Kwon, Jong-Hyuok Jung
260 _bOnline Journal of Communication and Media Technologies
260 _c2013
300 _a33 : 8
650 _xCommunication
650 _xMedia Arts
856 _uhttp://www.ojcmt.net/
999 _c311070
_d311070