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100 _aMartin S. Bressler
245 _aWhen running second wins the race: examining the benefits of second-mover advantage
245 _cMartin S. Bressler, Southeastern Oklahoma State University; C.W. Von Bergen, Southeastern Oklahoma State University.
260 _bJournal of Management and Marketing Research
260 _cFebruary 2016
300 _a5 : 1
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/152359.pdf
999 _c309891
_d309891