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100 _aKomal S. Karani
245 4 _aThe effect of order of prices on customers’ confidence levels
245 _cKomal S. Karani, Lamar University; Katherine Fraccastoro, Lamar University; Jeremy Shelton, Lamar University.
260 _bJournal of Management and Marketing Research
260 _c2011
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131495.pdf
999 _c309786
_d309786