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100 _aCaroline Pinson
245 4 _aThe Church of Mac: exploratory examination on the loyalty of Apple customers
245 _cCaroline Pinson, University of South Carolina; Deborah J. C. Brosdahl, University of South Carolina.
260 _bJournal of Management and Marketing Research
260 _c2011
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131651.pdf
999 _c309771
_d309771