000 00470nam a2200133Ia 4500
008 170221s9999 xx 000 0 und d
100 _aNagasimha Balakrishna Kanagal
245 _aPromotions as market transactions
245 _cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.
260 _bJournal of Management and Marketing Research
260 _c2012
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131510.pdf
999 _c309685
_d309685