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100 _aCarmen C. Reagan
245 _aPitching a fit with the sound of music in a sponsor development plan for a nonprofit community concert association
245 _cCarmen C. Reagan, Austin Peay State University; William Rayburn, Austin Peay State University.
260 _bJournal of Management and Marketing Research
260 _c2012
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131517.pdf
999 _c309673
_d309673