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100 _aKimberly K. Powell
245 _aDo they really know their customers? Exploring relationship marketing from the student stakeholder perspective
245 _cKimberly K. Powell, Southern University and A & M College; Melanie Powell Rey, Southern University and A & M College.
260 _bJournal of Management and Marketing Research
260 _c2014
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/152212.pdf
999 _c309459
_d309459