| 000 | 00618nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 100 | _aTaylor, Steven A. | ||
| 245 | _aAugmenting null hypothesis significance testing in marketing research | ||
| 245 | _cSteven A. Taylor, Ph.D., Illinois State University; Myoung Jin Kim, Ph.D., Illinois State University; Chiharu Ishida, Ph.D., Illinois State University; Jamie R. Mulligan, Ph.D., Illinois State University. | ||
| 260 | _bJournal of Management and Marketing Research | ||
| 260 | _c2015 | ||
| 650 | _xBusiness | ||
| 856 | _uhttp://www.aabri.com/manuscripts/131757.pdf | ||
| 999 |
_c309348 _d309348 |
||