000 | 00581nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 170221s9999 xx 000 0 und d | ||
100 | _aMazuri Abd Ghani | ||
245 | _aRelationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry | ||
245 | _cMazuri Abd Ghani, Aida Othman, Nor Asmahani Ibrahim, Wan Zulqurnain Wan Ismail | ||
260 | _bInternational Review of Management and Marketing | ||
260 | _c2016 | ||
300 | _a6 : 4 | ||
650 | _xMarketing. | ||
856 | _uhttp://www.econjournals.com/index.php/irmm/issue/view/88 | ||
999 |
_c308440 _d308440 |