000 00505nam a2200121Ia 4500
008 170221s9999 xx 000 0 und d
100 _aRobert J. Lahm
245 4 _aThe small business promotional mix: Complex choices abound between traditional and social media
245 _cRobert J. Lahm, Jr., Western Carolina University; Charles R. B. Stowe, Lander University.
260 _bJournal of Management and Marketing Research
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/152140.pdf
999 _c307948
_d307948