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100 _aLisa Marie Assante
245 _aIdentifying optimal communication mix for strategic destination image formation: a case study of Austria
245 _cLisa Marie Assante, Southern Utah University; Sophitmanee Sukalakamala, Southern Utah University; Hsing Ivan Wen, University of Hawaii at Manoa; Dorothy A. Knudson; Henderson Hospitality Management, Inc
260 _bJournal of Management and Marketing Research
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131535.pdf
999 _c307662
_d307662