| 000 | 00509nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 100 | _aPaul W. Clark | ||
| 245 | _aExpanding direction-of-comparison theory and its applications for political advertising practitioners | ||
| 245 | _cPaul W. Clark, Coastal Carolina University; Monica B. Fine, Coastal Carolina University. | ||
| 260 | _bJournal of Management and Marketing Research | ||
| 650 | _xBusiness | ||
| 856 | _uhttp://www.aabri.com/manuscripts/111031.pdf | ||
| 999 |
_c307613 _d307613 |
||