| 000 | 00485nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 100 | _aKanagal, Nagasimha Balakrishna | ||
| 245 | _aConceptualizing objective setting and metrics in marketing strategy | ||
| 245 | _cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India. | ||
| 260 | _bJournal of Management and Marketing Research | ||
| 650 | _xBusiness | ||
| 856 | _uhttp://www.aabri.com/manuscripts/141925.pdf | ||
| 999 |
_c307495 _d307495 |
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