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100 _aKanagal, Nagasimha Balakrishna
245 _aConceptualization of perceived value pricing in strategic marketing
245 _cNagasimha Balakrishna Kanagal, Indian Institute of Management Bangalore.
260 _bJournal of Management and Marketing Research
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/121280.pdf
999 _c307494
_d307494