000 | 00458nam a2200121Ia 4500 | ||
---|---|---|---|
008 | 170221s9999 xx 000 0 und d | ||
100 | _aDogan, Volkan | ||
245 | _aBrand name strategies at universities: Comparison of three distinct naming strategies | ||
245 | _cVolkan Dogan, Eskisehir Osmangazi University, Turkey. | ||
260 | _bJournal of Management and Marketing Research | ||
650 | _xBusiness | ||
856 | _uhttp://www.aabri.com/manuscripts/131639.pdf | ||
999 |
_c307473 _d307473 |