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100 _aDogan, Volkan
245 _aBrand name strategies at universities: Comparison of three distinct naming strategies
245 _cVolkan Dogan, Eskisehir Osmangazi University, Turkey.
260 _bJournal of Management and Marketing Research
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/131639.pdf
999 _c307473
_d307473