000 00514nam a2200157Ia 4500
008 170221s9999 xx 000 0 und d
100 _aOkorie Nelson
245 4 _aThe Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
245 _cOkorie Nelson, Oyedepo Tunji, Akhidenor Gloria
260 _bOnline Journal of Communication and Media Technologies
260 _c2012
300 _a2 : 2
650 _xCommunication
650 _xMedia Arts
856 _uhttp://www.ojcmt.net/
999 _c307324
_d307324