000 00675nam a22002177a 4500
003 OSt
005 20140310181747.0
008 130307t xxu||||| |||| 00| 0 eng d
020 _a9780750659383
050 _aHF 5415.13
_b.W746 2005
082 _aIB 658.8
_bW69 2005
100 _aWilson, Richard M.S.
245 _aStrategic marketing management :
_bplanning, implementation and control /
_cRichard M.S. Wilson and Colin Gilligan.
250 _a3rd ed.
260 _aAmsterdam :
_bElsevier,
_c2005.
300 _axii, 867 p. :
_bill. ;
_c28 cm.
541 _e13694
650 _aMarketing
_xManagement.
650 _aInternational Baccalaureate.
942 _2lcc
_cBK
999 _c3022
_d3022