000 00730nam a2200229Ia 4500
008 160404s9999 xx 000 0 und d
020 _a971-91860-5-4
050 _aFIL HF 5415.12
050 _b.P5G65 2001 c.2
100 _aGo, Josiah.
245 _aFundamentals of marketing in the Philippine setting :
245 _bunderstand the critical rote of the marketing mix in the success of a company's products and brands! /
245 _cJosiah Go.
260 _aManila :
260 _bPhippine Marketing Association,
260 _c2001
300 _a358 pages :
300 _billustrations ;
300 _c22 cm.
500 _aIncludes bibliographical references and index.
650 _aMarketing -- Philippines.
999 _c293319
_d293319