000			01161cam a22003254i 4500
001			17917337
003			PILC
005			20151123151927.0
008			131024s2015 nyua b 001 0 eng
010			_a 2013041596
020			_a9780078028977 (alk. paper)
020			_a0078028973 (alk. paper)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF 5823 _b.B387 2015
082	0	0	_a659.1
100	1		_aBelch, George E. _q(George Edward), _d1951-
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch, both of San Diego State University.
250			_a10th edition.
260			_aNew York : _bMcGraw-Hill Education, _c2015.
300			_axxxiv, 842 pages : _bcolor illustrations ; _c29 cm
500			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kFOR
955			_brm15 2013-10-24 _irm15 2013-10-24 (telework) _arm15 2013-10-24 to Dewey
999			_c288973 _d288973