| 000 | 01183cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 17294601 | ||
| 003 | PILC | ||
| 005 | 20151106075502.0 | ||
| 008 | 120511s2013 nyua b 001 0 eng | ||
| 010 | _a 2012019098 | ||
| 020 | _a9789814626347 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.2 _b.H153 2013 |
| 082 | 0 | 0 | _a658.8/3 |
| 100 | _aHaur, Joseph F. | ||
| 245 | 0 | 0 |
_aEssentials of marketing research / _cJoseph F. Hair, Jr., Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush. |
| 250 | _a3rd edition. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2013. |
||
| 300 |
_axviii, 414 pages : _billustrations ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1215/2012019098-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1215/2012019098-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 955 |
_bxj15 2012-05-11 _ixj15 2012-05-11 (telework) _axj15 2012-05-11 to Dewey _axn05 2012-10-11 1 copy rec'd., to CIP ver. |
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| 999 |
_c288948 _d288948 |
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