000			02209cam a22003614a 4500
001			16555709
003			SISC
005			20170125113147.0
008			101129s2011 nyu b 001 0 eng
010			_a 2010048454
020			_a9780230110267 (hbk.)
035			_a(OCoLC)ocn679929246
040			_aDLC _cDLC _dBTCTA _dYDXCP _dBKL _dCDX _dBWX _dVP@ _dUPZ _dLMR _dC#P _dBDX _dUND _dTULIB _dALAUL _dDLC
050	0	0	_aHD 60 _b.M327 2011
082	0	0	_a658.8
100	1		_aMainwaring, Simon. _d1967-
245	1	0	_aWe first : _bhow brands and consumers use social media to build a better world / _cSimon Mainwaring.
246	3	0	_aHow brands and consumers use social media to build a better world.
250			_a1st edition.
260			_aNew York : _bPalgrave Macmillan, _c2011.
300			_avi, 250 pages ; _c25 cm.
504			_aIncludes bibliographical references (p. [233]-244) and index.
505	0		_aTransforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
520			_aA social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
650		0	_aSocial responsibility of business.
650		0	_aCapitalism.
650		0	_aSocial media _xEconomic aspects.
650		0	_aBranding (Marketing).
650		0	_aInternet marketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kFOR
955			_bxj07 2010-11-29 _ixj07 2010-11-29 (telework) to Dewey _axe05 2011-06-30 2 copies rec'd., to CIP ver.
999			_c275402 _d275402