000			00694nam a22002177a 4500
005			20140310183640.0
008			131216b xxu||||| |||| 00| 0 eng d
020			_a9781849201469
050			_aHF 5823 _b.H122 2010
100			_aHackley, Chris.
245			_aAdvertising and promotion : _ban integrated marketing communications approach / _cChristopher E. Hackley.
260			_aLos Angeles : _bSAGE, _c2010.
300			_axii, 333 p. : _bill. ; _c23 cm.
504			_aIncludes Bibliographic References and Index.
521			_aBSBA
541			_eC17261
650			_aAdvertising.
650			_aAdvertising _xSocial aspects.
650			_aSales promotion.
942			_2lcc _cBK _kFOR
999			_c25807 _d25807