000 01025nam a2200217 a 4500
005 20140310183621.0
008 121026s19uu xx 00 eng d
020 _a9780230249530
050 _aHM 1211
_b.M38 2011
100 _aMaude, Barry
245 _aManaging cross-cultural communication :
_bprinciples and practice /
_cBarry Maude.
260 _aBasingstoke, UK :
_bPalgrave Macmillan,
_c2011.
300 _axxii, 369 p. :
_c23 cm.
500 _aIncludes bibliographical references and index
520 _aAn accessible and lively introduction to the management of cross-cultural communication for undergraduate and graduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion
521 _aMC
541 _eC15471
650 _aIntercultural communication
_xTextbooks
650 _aBusiness communication
_xTextbooks
942 _cBK
_2lcc
_kFOR
999 _c25407
_d25407