| 000 | 00755nam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | SISC | ||
| 005 | 20170224105037.0 | ||
| 008 | 120825s19uu xx 00 eng d | ||
| 020 | _a9780071318174 | ||
| 050 |
_aHF 5415.33.U6 _b.H38 2013 |
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| 100 | _aHawkins, Del I. | ||
| 245 |
_aConsumer behavior : _bbuilding marketing strategy / |
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| 250 | _a12th edition. | ||
| 260 |
_aNew York : _bMcGraw Hill Irwin, _c2013. |
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| 300 |
_axxvii, 772 pages : _billustrations ; _c27 cm. |
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| 500 | _aIncludes index. | ||
| 541 | _eC15253 | ||
| 650 |
_aCONSUMER BEHAVIOR _xUnited States. |
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| 650 |
_aMarket surveys _xUnited States. |
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| 650 |
_aConsumer behavior _xUnited States. _xCase studies. |
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| 700 | _aMothersbaugh, david L. | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c25255 _d25255 |
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