| 000 | 00608nam a2200205 a 4500 | ||
|---|---|---|---|
| 003 | SISC | ||
| 005 | 20170130104156.0 | ||
| 008 | 110926s19uu xx 00 eng d | ||
| 020 | _a9780470613580 | ||
| 050 |
_aHD 69.B7 _b.Aa21535 2011 |
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| 100 | _aAaker, David A. | ||
| 245 |
_aBrand relevance: _bmaking competitors irrelevant / _cDavid A. Aaker. |
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| 260 |
_aSan Francisco, CA : _bJossey-Bass, _c2011. |
||
| 300 |
_a381 pages : _billustrations ; _c24 cm. |
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| 500 | _aIncludes index. | ||
| 541 | _eC13535 | ||
| 650 | _aBrand name products. | ||
| 650 | _aBranding (Marketing). | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c24834 _d24834 |
||