000 00580nam a2200205 a 4500
005 20140310183518.0
008 110201s19uu xx 00 eng d
020 _a8126124571
050 _aHF 5415
_b.K96 2005
100 _aKundra, Shipra
245 _aIntroduction to advertising and public relations /
_cShipra Kundra.
260 _aNew Delhi, India :
_bAnmol Pub,
_c2005.
300 _a428 p. :
_c22 cm.
521 _aMC
541 _eC11991
541 _eC11985
650 _aAdvertising-Theories & Principles.
650 _aPublic relations.
942 _cBK
_2lcc
_kFOR
999 _c24334
_d24334