| 000 | 00528nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183517.0 | ||
| 008 | 110128s19uu xx 00 eng d | ||
| 020 | _a0072537744 | ||
| 050 |
_aHF 5415.13 _b.D846 2005 |
||
| 100 | _aDuncan, Tom. | ||
| 245 |
_aPrinciples of advertising & IMC / _cTom Duncan. |
||
| 260 |
_aBoston : _bMcGrawHill, _c2005. |
||
| 300 |
_a774 p. : _c25 cm. |
||
| 521 | _aMC | ||
| 541 | _eC11974 | ||
| 541 | _eC11975 | ||
| 650 |
_aBrand name products _xMarketing _xManagement |
||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c24331 _d24331 |
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