| 000 | 00586nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183508.0 | ||
| 008 | 101015s19uu xx 00 eng d | ||
| 020 | _a9780470721674 | ||
| 050 |
_aHF 5415.13 _b.St8789 2008 |
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| 100 | _aStrauss, Ralf E. | ||
| 245 |
_aMarketing planning by design : _bsystematic planning for successful marketing strategy. |
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| 260 |
_aEngland : _bJohn Wiley & Sons, _c2008. |
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| 300 |
_a350 p. : _bill. ; _c26 cm. |
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| 521 | _aBSBA | ||
| 541 | _eC11496 | ||
| 650 |
_aMarketing _xManagement. |
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| 650 | _aStrategic planning. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c24115 _d24115 |
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