000 00614nam a2200217 a 4500
005 20140310183445.0
008 080930s19uu xx 00 eng d
020 _a0273687727
050 _aHF 5415.123
_b.F55 2006
100 _aFill, Chris
245 _aMarketing communications :
_bengagements, strategies and practice.
250 _a4th ed.
260 _aHarlow, England :
_bPrentice Hall,
_c2006.
300 _a911 p. :
_bill. ;
_c27 cm.
521 _aBSBA
541 _eC9821
650 _aMarketing.
650 _aCommunication in marketing.
650 _aMarketing channels.
942 _cBK
_2lcc
_kFOR
999 _c23232
_d23232