| 000 | 00611nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183437.0 | ||
| 008 | 080206s19uu xx 00 eng d | ||
| 020 | _a9780324408089 | ||
| 050 |
_aHF 5823 _b.Sh556 2007 |
||
| 100 | _aShimp, Terence A. | ||
| 245 |
_aIntegrated marketing communications in advertising and promotion. / _cTerence Shimp |
||
| 260 |
_aAustralia : _bSouth-Western, _c2007. |
||
| 300 |
_a629 p. : _bill. col. ; _c27 cm. |
||
| 521 | _aMC | ||
| 541 | _eC9248 | ||
| 650 | _aAdvertising. | ||
| 650 | _aSales promotion. | ||
| 650 | _aCommunication in marketing. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c22981 _d22981 |
||