| 000 | 00603nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183425.0 | ||
| 008 | 070925s19uu xx 00 eng d | ||
| 020 | _a9789814221368 | ||
| 050 |
_aHF 5415.123 _b.Sh54 2007 |
||
| 100 | _aShimp, Terence A. | ||
| 245 |
_aIntegrated marketing communication in advertising and promotion / _cTerence A. Shimp. |
||
| 260 |
_aAsia : _bThomson Learning, _c2007. |
||
| 300 |
_a629 p. : _c26 cm. |
||
| 521 | _aBSBA | ||
| 541 | _eC8792 | ||
| 650 | _aAdvertising. | ||
| 650 | _aSales promotion. | ||
| 650 | _aCommunication in marketing. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c22628 _d22628 |
||