000			01306nam a2200229 a 4500
003			SISC
005			20160610150619.0
008			121030s19uu xx 00 eng d
020			_a9781422124819
050			_aHD 2756 _b.J64 2010
100			_aJohnson, Mark W.
245			_aSeizing the white space : _bbusiness model innovation for growth and renewal / _cMark W. Johnson.
260			_aBoston, Mass : _bHarvard Business, _c2010.
300			_axvii, 208 pages : _billustrations ; _c24 cm.
500			_aIncludes bibliographical references and index.
520			_aJohnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval.
541			_eC16443
650			_aDiversification in industry _xManagement.
650			_aBusiness planning.
650			_aNew products.
942			_cBK _2lcc _kFOR
999			_c22452 _d22452