000			01251nam a2200241 a 4500
005			20140310183408.0
008			121029s19uu xx 00 eng d
020			_a9781422177693
050			_aHD 38.7 _b.D378 2010
100			_aDavenport, Thomas H.
245			_aAnalytics at work : _bsmarter decisions, better results / _cThomas H. Davenport, Jeanne G. Harris, Robert Morison.
260			_aBoston, Mass. ; London : _bHarvard Business ; McGraw-Hill, _c2010.
300			_axiii, 214 p. : _bill. ; _c25 cm.
500			_aIncludes bibliographical references and index
520			_aDavenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.
521			_aBSBA
541			_eC16439
650			_aBusiness intelligence
650			_aDecision making
700			_aHarris, Jeanne G.
700			_aMorison, Robert
942			_cBK _2lcc _kFOR
999			_c22450 _d22450