000 00587nam a2200205 a 4500
005 20140310183335.0
008 060908s19uu xx 00 eng d
020 _a9780324422832
050 _aHD 9980.5
_b.H644 2006
100 _aHoffman, Douglas K.
245 _aServices marketing:
_bconcepts, strategies, & cases. /
250 _a3rd ed.
260 _aAustralia :
_bThomson South-Western,
_c2006.
300 _a588 p. :
_bill. ;
_c26 cm.
521 _aBSBA
541 _eC7648
650 _aService industries
_xMarketing.
700 _aBateson, John E.
942 _cBK
_2lcc
_kFOR
999 _c21672
_d21672