000 00526nam a2200205 a 4500
005 20140310183318.0
008 051126s19uu xx 00 eng d
020 _a0071250158
050 _aHF 5415.135
_b.C72 2006
100 _aCravens, David
245 _aStrategic marketing.
250 _a8th
260 _aNew York :
_bMcGraw-Hill,
_c2006.
300 _a726 p. :
_bill. ;
_c26 cm.
521 _aBSBA
546 _aC8368
650 _aMarketing
_xManagement.
700 _aPeiercy, Nigel F.
942 _cBK
_2lcc
_kFOR
999 _c21316
_d21316