000 00633nam a2200205 a 4500
005 20140310183308.0
008 050906s19uu xx 00 eng d
020 _a0750659386
050 _aHF 5415.13
_b.W547 2005
100 _aWilson, Richard M.S.
245 _aStrategic marketing management :
_bplanning, implementation & control /
_cRichard M.S. Wilson.
250 _a3rd ed.
260 _aAmstersdam :
_bElseviere Butterworth-Heinemann,
_c2005.
300 _a867 p. :
_bcol. ill. ;
_c28 cm.
521 _aBSBA
541 _eC6138
650 _aMarketing
_xManagement.
700 _aGilligan, Colin
942 _cBK
_2lcc
_kFOR
999 _c21103
_d21103